Brand Audience is the Brand DNA field that describes the customer your brand sells to. It’s a short prose description (a sentence or two), brand-wide and required, and it conditions every ad Brandflux renders: who the presenter is cast to resemble, and who the script is written to address.
Example shape
A Brand Audience reads like this: “Busy parents in Kuala Lumpur looking for after-school tuition they can trust. Price-aware, time-poor, swayed by other parents’ results more than by claims.” Two or three sentences. The point is to give the rendering layer a concrete reader, not a demographic table.
Distinct from who buys Brandflux
The Brand Audience is your brand’s audience, not Brandflux’s. The person who buys Brandflux is the business owner. The Brand Audience is who that owner’s brand sells to. Keeping them distinct is what stops an ad from sounding like it is marketing the tool instead of the business.
How it shows up at render
When a video ad renders, the Brand Audience is one of the conditioning inputs. It guides who the presenter is cast to look like, the language and tone of the script, and the references the ad leans on. The result is an ad that speaks to an actual customer, not a generic anyone.
Related on this site
- /glossary/brand-dna is the artifact this field lives inside.
- /glossary/sea-native-presenters is cast to match this audience.
- /docs/brand-dna/anatomy is the full field-by-field reference.