The words we actually use.
Canonical definitions for the Brandflux vocabulary. Some terms (Brand DNA, the Composer) we coined; others (AI UGC video ads, SEA-native presenters) we use with a Brandflux-specific shape. This page is the source of truth.
AI UGC video ads.
The category. Short, captioned 9:16 video ads with an AI presenter, made for TikTok and Reels, without a creator, a retainer, or a brief.
Short, captioned 9:16 video ads with an AI presenter, made for TikTok and Reels. The category Brandflux is built for: ad-ready UGC-style video without a creator, a retainer, or a brief.
A single rendered 9:16 video ad. Captioned, voiced, and rendered against your Brand DNA. The deliverable you export and post to TikTok or Reels.
Brand knowledge that accumulates over time. Every ad you make adds to your brand's history, and Brandflux mines that history to refine your Brand DNA and condition future ads toward what works.
SEA-native presenters.
The difference. A presenter who looks like your customers and speaks their language, cast for Southeast Asian markets rather than a generic Western face reading English.
AI presenters cast to look like Southeast Asian customers and speak their language. The wedge general avatar tools cannot match off the shelf.
A Brand DNA field describing the customer your brand sells to. Brand-wide and required. The reader every ad is written and cast for.
Brand-true by default.
The method. Paste your website, Brandflux reads your brand, and every ad is rendered against it, so the output is on-brand from the first version, not fixed back to brand afterward.
The per-brand artifact that captures palette, typography, voice, mandatories, audiences, and things to avoid. The foundation every Brandflux variation is rendered against.
Brandflux's in-house text-overlay layer. Owns every word on every asset (headlines, hooks, CTAs, legal copy, burned-in reel captions) so no model-rendered text is ever shipped.
Brand DNA fields capturing what must appear on every relevant asset. Logos, products, brand assets, legal copy, disclaimers, compliance language. Stamped automatically by Composer; blocks export if missing on regulated brands.
The explicit action that finishes a video ad and hands you the file. You download a 1080p MP4 and post it yourself, on whichever channel and at whatever time you choose.
Digital Asset Management. The searchable archive of your exported video ads. Per-account, auto-populated on export. The substrate of the compounding moat.